Haircare company’s Supercuts brand becomes official sponsor of baseball league.
Law firms team up to create new model for legal services in sport.
Brazilian soccer side extend with Neto’s, Cercred and Pega Carga.
Bedding manufacturer to supply US teams for 2018.
European club soccer’s secondary competition to remain on Nova and Fox Sports.
England rugby union international signs endorsement deal with banking group.
Technology firm to put its name to ESL Premiership for 2018 season.
New venture will allow fans to purchase event tickets through Eurosport’s website.
Twenty20 cricket tournament to be shown in virtual reality for first time.
Now celebrating its fifth year, SportsPro Live will feature an ambitious, future-focused sports agenda that looks at the meeting point between business, fandom and tech. With four content streams covering everything from the rights model for the OTT era to esports, diversity and transparency, fanalytics and the match day experience of tomorrow, SportsPro Live 2018 will build a picture of the industry to come.Register interest
NBA star's startup to help other athletes launch official YouTube channels.
Telecoms giant follows major NFL deal with another big-money streaming tie-up.
Beverage company will continue to sponsor US stock car racing.
Both nations will also form a joint women’s ice hockey team for February’s Games.