Verizon nets exclusive League Pass rights in US$400m NBA renewal

Verizon nets exclusive League Pass rights in US$400m NBA renewal

Telecoms giant follows major NFL deal with another big-money streaming tie-up.

17 January 2018

UFC and Monster Energy strike multi-year renewal

UFC and Monster Energy strike multi-year renewal

Energy drinks brand remains official partner of MMA's premier promotion.

17 January 2018

Aviva extends naming rights deal for Ireland’s national stadium

Aviva extends naming rights deal for Ireland’s national stadium

Insurance firm backs home of Ireland’s soccer and rugby union teams until 2025.

17 January 2018

Nascar and ISC drink to Coca-Cola renewal

Nascar and ISC drink to Coca-Cola renewal

Beverage company will continue to sponsor US stock car racing.

17 January 2018

North and South Korea to march under one flag in PyeongChang

North and South Korea to march under one flag in PyeongChang

Both nations will also form a joint women’s ice hockey team for February’s Games.

17 January 2018

Atlético Paranaense pen Copacol deal

Atlético Paranaense pen Copacol deal

Food retailer to sponsor Brazilian soccer side for 2018 season.

17 January 2018

British Athletics crosses the line with Spar

British Athletics crosses the line with Spar

Convenience store chain puts name to British Athletics Indoor Championships until 2020.

17 January 2018

Lega Endesa to be shown in Iceland for the first time

Lega Endesa to be shown in Iceland for the first time

Sport TV secures Nordic country’s rights to Spanish basketball’s top tier.

17 January 2018

PyeongChang 2018 partners with Technogym

PyeongChang 2018 partners with Technogym

Fitness equipment manufacturer to supply Winter Olympic Games.

17 January 2018

French Open refreshes with Magnum deal

French Open refreshes with Magnum deal

Grand Slam tennis tournament to partner with Unilever’s ice cream brand.

17 January 2018

Uefa reveals nine bidders for 2020 Super Cup

Uefa reveals nine bidders for 2020 Super Cup

Nine soccer associations declare interest in staging European club soccer showdown.

17 January 2018

Mediaset picks up Copa del Rey rights

Mediaset picks up Copa del Rey rights

Spanish broadcaster to show five games from final rounds of soccer tournament.

17 January 2018

La Liga appoints Hill+Knowlton Strategies

La Liga appoints Hill+Knowlton Strategies

Comms agency to help grow Spanish league's presence in Africa.

17 January 2018

DC Solar adds fuel to Chip Ganassi Racing deal

DC Solar adds fuel to Chip Ganassi Racing deal

Energy company to sponsor Nascar team’s drivers for several Cup Series races.

17 January 2018

Pasona becomes latest Tokyo 2020 partner

Pasona becomes latest Tokyo 2020 partner

Human resources company to sponsor Olympic and Paralympic Games.

17 January 2018

Washington Wizards secure ADT tie-up

Washington Wizards secure ADT tie-up

NBA franchise sign short-term sponsorship deal with security provider.

16 January 2018